"Twitter is a waste of time."

"Twitter doesn't help my business."

"I don't have enough time in the day to sit on Twitter."

If you are reading this and sharing any of those sentiments, you are not right or wrong; you have not used Twitter properly to see the benefits.

Why most people are scared to lean into Twitter:

• It's hard to build a following.
• I can't keep up with all the noise.
• I don't know what to tweet about.
• I tweet and I hear crickets.

Twitter is the only place to consume bite-size information in real-time that you can put into action for your business.

Start using Twitter. Don't overthink the process.

Step 1: Create a brief profile that describes what you are doing and your interests.

Step 2: Search and discover interesting people and tweets that are out there in the Twitterverse.

Step 3: When you curate a few interesting people in your industry, reach out to them, and engage in their conversations.

Step 4: Share your thoughts and anything you have learned while building your business; the simple stuff resonates with people on Twitter.

Once you break through the mental barriers of reading, posting, and engaging on Twitter, you will start to find your stride.

Here are some tips on how I use Twitter:

• Engage with people that share unique insight about a specific topic or industry that interests me.
• Receive feedback on ideas and products.
• I use direct messages to invite people to my podcast.
• Re-share tweets from others that resonate with me.
• I bookmark tweets and threads that I can reference at any time; I call these timeless-tweets.

Be authentic. Be vulnerable. Be engaging. Twitter is your friend.