Freelancers have received a bad reputation in communication, organization, and project delivery, especially in the web development world.

Freelancers have received a bad reputation in communication, organization, and project delivery, especially in the web development world.

Five improvements can make that will render more happiness to your clients:

  • Don't take on more work than you can handle.
  • Communicate regularly with your clients.
  • Be transparent.
  • Don't over-promise and underdeliver.
  • Stay organized and stay efficient.

By inheriting those five improvements, you will be on your way to nurturing happier clients, less stress and driving more business from client referrals.

These are (a few) core pillars of running a business that will allow you to scale from a freelancer to an agency. It will enable you to grow your business, work with more prominent clients, and work efficiently.

Unfortunately, many freelancers tend to drop the ball because they haven't set up their back-office correctly. Fragmentation will lead to a disaster.

Step 1: Don't take on more work than you can handle.

You will drown in work, and the quality of your work will suffer.

You can keep your pipelines full with work and clients when you properly manage your time and workload.

Step 2: Communication, communication, communication.

Most freelancers don't have the proper systems to track communication properly. Emails get lost, information is scattered, and communication breaks down. Clients will run away because they are frustrated with the poor communication.

Step 3: Transparency

Clients value transparency. If you fuck up, say you fucked up. Allow yourself to be vulnerable.

Don't get caught beating around the bush and making up excuses. You are human; you make mistakes. Own up to it, fix the issues, and continue improving.

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