Great products can flow, and simple products can win. The outcome will always be unknown until you launch something.
This should only take about 8 mins to read.
Reminder: Great products can flow, and simple products can win. The outcome will always be unknown until you launch something.
You can't tell the outcome or response of your product, when the product hits the market, that's when the show starts. Your questions start to get answered when you get a few first customers get on to use it. It's your job to make the onboarding process as easy as possible, and get the word out. The product will speak for itself.
Put yourself into the customers shoes: when a customer loves something, they talk about, they tell everybody they can. Word of mouth is the post powerful marketing avenue.
It’s an idea; it’s unusable. The goal is to bring it to life and get customers use it. Does it solve a problem? More importantly, does it solve YOUR problem?
There is no such thing as building a perfect product; there is only building a product. Make sure it works to do at least one thing really well.
I start at: what is the problem that I am having?
Then I go to: can I find a few more people that have this same problem?
Then I look at: is there anyone solving for this problem?
Take action.
The best products are the ones that solve a problem you didn’t know you had.
With the tools available these days, you can build something quicker than ever before. No-code is your best friend if you're not a developer.
Nowadays, creators are building niche products that solve the smallest problems and making a living doing it. It can be as little as connecting one app to another to send information.
One of the recent ones I've been loving is Taplio LinkedIn Generator - it allows you to drop a Twitter link in a field and generates an image and/or PDF that you can upload to LinkedIn. This is powerful. This is a solution for a small number of users that will use the product religiously.
Get your feet wet, start small.
If you’re asking people to validate something you haven’t built, you’re doing guesswork, the real customer feedback happens when you're live. Instead, spend that time building it and spend that time bringing your product to life.
Sure, you can have conversations with your pals about your business idea. That’s not the problem. The problem is when you look for everyone to jump out of their seat and tell you it’s the greatest thing they’ve ever heard, you're in for a round of disappointments.
Just because someone says, “OH, that’s a great idea!” does that guarantee a great for the product?
For every person saying, “that’s a great idea,” there are ten people saying, “it sucks.” Does that make the idea terrible now? No it doesn’t. Don't let that stop you from taking action.
Find a problem that you’re having.
Find the tools to build it.
Get it to as many people as possible.
And figure out what’s working and what’s not.
Last week, I got a really bad cold -- it put me completely out. I was in bed for 6 days. I hadn't been that sick the top of 2021. Recently with a lot of life changes, some extra stress, and exhaustion - it hit me hard. It was a harsh reminder to prioritize self-care.
I also has a family member end up in the hospital due to severe health issues (COPD - Chronic Obstructive Pulmonary Disease) this past week, it shook me a bit. It definitely put things into perspective for me on how quickly things can change and go sideways. Everyday, is a day to work on your health (mental and physical). I am committing myself to do more of this going forward.
Take care of yourself.
Tweet from Harris Fanaroff about launching his business Activate Onboarding -- check it out, they are helping companies improve their onboarding process.
My tweet from earlier today:
Check out the What Is My Brain? Tik-Tok Channel
That's a wrap for issue #25.
Email me at z@zlatkobijelic.com if you are building something. I'd love to know what you're working on and if there is anything I can do to help you.
Random question:
When is the last time you did some self-care?
----
Checkout some of my products here.
If you are interested in 1:1 business coaching, go here and see how I can help you.
Follow me on Twitter
Follow me on LinkedIn.
Listen to my podcast.
Download Dropvoice for Shopify.
