I have completely overlooked the concept of "building an audience"; I was always focused on "building multiple businesses." Everything changed in April 2022
This should only take about 7 mins to read.
For the past decade, I have completely overlooked the concept of "building an audience"; I was always focused on "building multiple businesses." Everything changed in April 2022; I was ready to share my journey and help early-stage entrepreneurs through coaching, consulting, and giving away free information.
What gets me excited? Entrepreneurship. The journey of building something you can call your own that people will use. When I started writing, I had 10+ years of experience under my belt; it was time to double down.
My advice to you:
Pick a topic that you're passionate about and one that interests you, jump on Twitter and LinkedIn and start making noise. Starting writing about that topic from your point of view; a unique take. You will slowly begin to get attention and followers.
In April 2022, I decided to go all in on content and put my Twitter and LinkedIn accounts to use.
Quick stats:
From April to November, I have grown from 930 followers on Twitter to 4600. On LinkedIn, I grew from 200 followers to 2700.
These might not seem like huge numbers, but for me, it's more important to build an engaged audience than a wide (unengaged) audience that doesn't care about my content. I removed about 300 people who followed me but didn't engage - you have to trim the fat.
Focus on being consistent and delivering value to your followers every single day.
Once you start gaining a bit of traction on Twitter and LinkedIn…
Newsletters are a great way to share information with your audiences that's written in long form. You don't have character count restrictions. It's more raw.
There are three primary reasons why I started a newsletter:
In my newsletter (like this one), I can give my subscribers exclusive access to products or anything else I build in the future. It's a more personal way to connect and share.
If I decide to start posting on a new platform in the future, I can quickly announce it through my newsletter and build a much faster following. The attention is already there.
When you're ready to start monetizing, you have a starting point — your audience on Twitter and Linked as well as your newsletter subscribers.
There are endless possibilities to make money online. Everything from courses to templates, consulting / advising, SaaS products, and much more. Whatever you choose as your product or service, you will have an outlet to get the word out and make some money.
Your audience will continue to grow if you continue to bring value; when your audience grows, you start gaining authority. When you have authority, people listen and buy from you.
It's the gift that keeps on giving, really.
Here are a few tools to get you started:
You can use ConvertKit for your newsletter.
You can build your website on Webflow.
Build templates in Notion.
Tweet 1: Here is m thread for the week, if you didn't catch it on your timeline - check it out below:
Tweet 2: I loved this episode with Pia and I love what she said in the clip below - take a listen:
Thank you if you’ve been following the podcast. No new episode this week. However, you can follow on TikTok to watch the best clips from the podcast.
If you haven't already, be sure to follow WIMB on Spotify so that you never miss an episode!
Tool of the week: Thymeline
URL: https://thymeline.co
Why Thymeline is so awesome:
Thymeline is a tool that my team at 920Four built. It helps you organize the most important information all into one place, it's designed for project managers (primarily), but the tool has a lot more uses cases.
It reduces fragmentation.
It acts as a centralized hub for all important information about a project or client.
It's really cool - check it out.
That's a wrap for issue #24
Email me at z@zlatkobijelic.com if you are building something. I'd love to know what you're working on and if there is anything I can do to help you.
Random question:
What's your biggest win of the week?
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Checkout some of my products here.
If you are interested in 1:1 business coaching, go here and see how I can help you.
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Listen to my podcast.
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