Most people get stuck at the starting line with their ideas and overcomplicate getting that thought quickly on paper.

First: Capture Your Ideas

Ideas come and go; the most crucial step in the process is to actually get it on paper. It can be your phone or a simple notepad that you carry around with you; write it down.

My process is to:

• Open the Notes app.
• Add a relevant title (easy to reference back to).
• Bullet points of what the idea is.

When you start the process of simply writing it down, you build a habit of writing all of your ideas down. Good or bad idea? It doesn't matter; just get it on paper.

This is more than 50% of the process.

Next: Distill The Idea

From the time you get it down in your notes, don't wait for more than 24 hrs to revisit that idea list. The momentum is an essential part of the process. Start breaking it down in more detail. Focus on fixing the problem for yourself first.

Put yourself in the "end-users" shoes:

• What problem does your idea solve?
• How many times have you had that problem?
• Do you know anyone else who may have that problem? (It's ok if you don't).

Finally: Shop The Idea To A Relevant (Small) Audience

Get a pulse on your idea from your potential customers. A great way to get off the ground is to find people on Twitter talking about a similar topic and DM them. There are also different communities online and IRL that you can tap into.

Small tip: use an online form tool like Typeform or Google Forms to systemize the process of collecting feedback.